Christian Realtor® -- What Makes a Marketplace Ministry?
What’s a Christian Realtor®? What’s a Christian business for that matter? For many, mixing business and Christianity produces murky results. Typically, within the American business world, thoughts of a “fish-sign” attached as a logo often symbolizes poor integrity and a wish-washy work ethic. The name of Jesus is thrown around as a common marketing hook, misused in the concept of blessing, and is supposed to automatically excuse sloppy performance. This is not what Jesus Christ intended for those who pursue marketplace businesses.
Christian Realtor® -- Life in the Trenches
As a Christian Realtor®, we’ve seen the good, the bad, and the ugly. Within the business culture itself, everyone is looking, observing, and evaluating the competitive marketplace. From that, impressions eventually form images, which then become fixed ideas or truths about business, especially Christian business.
When starting our real estate company about ten years ago, we knew that we needed to take a “countercultural approach” against the stigma of Christian business. God placed on our hearts to first define ourselves in the Lord, thus allowing Him to create the image and truth about how to form and operate a marketplace ministry. Brennan Manning, an author and speaker, challenges his audience by stating, “Define yourself radically as one beloved by God.” That is exactly what we did. As a result, our mission statement boldly purports the following: “By implementing faith in God, our mission is to serve with compassion, lead with integrity, and to inspire clients in realizing their real estate dreams.”
According to Brian Buffini, a well-known real estate business coach, the average Realtor® closes 7.1 transactions per year. Of these, 50% of Realtors® are behind on their taxes. Only a small percentage of Realtors® are considered successful by countercultural means, employing high-performance strategies, avoiding negative chit-chat with other Realtors®, developing goals, trusting instincts, and conquering fears. There’s no doubt all of these well-intentioned methods contribute to business success, but God wanted our company to operate even more radically. Well-intentioned strategies assist the business person in the diagnosis and treatment of relevant market changes. Yet, God wanted us to first begin our strategies in prayer, where He always meets us with His original purpose for our lives, to be in union with Him through His Son, Jesus Christ. From prayer, the strength to operate “counter-culturally” led to our walk of faith in business.
Christian Realtor® -- A Journey of Faith
Operating as a Christian Realtor® has not been an easy task. Besides the overwhelming challenges of outside market influences, many of our greatest struggles have dealt with the opposing forces of darkness, those trying to deceive us about the vision of God. Our faith has been challenged on many sides through countless trials, steadily growing us more in the character of God. Trials have forced our company to take huge steps of faith, such as following through on His marketing ideas when the vision was unclear, sowing tens of thousands of dollars into other ministries when it did not seem possible, starting a personal journal link that seemed irrelevant in the scheme of business, praying with clients against the recommendation of others. These few examples of faith have immeasurably grown us personally and professionally, affording our company to step more inward into Him and to effectively spread the gospel of Jesus Christ while competently assisting others in the real estate process.
Christian Realtor® -- Cherise Selley in Colorado Springs
The underlying meaning of what it means to be a Christian Realtor® becomes clearer each day. It’s all about cementing our eternal purpose for which we and our real estate business were truly created.
Top 1% in regional sales, Cherise Selley, a Christian Realtor®, assists internet relocation clients with the real estate purchase process, primarily in the Colorado Springs and Tri-Lakes areas. Please feel free to contact our office if you have any questions: (719) 598-5101.
What is your response?
Yes, today I am deciding to follow Jesus
Yes, I am already a follower of Jesus
I still have questions